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• Yammer is TC50 Winner - This is a Joke? Right? - ReadWriteWeb

  I’m in complete agreement with this assessment. From an enterprise standpoint this thing is a nuisance at best and a serious problem at worst. Aside from having almost no value without some sort of a desktop client (I know there’s an Adobe Air one…ever heard of “locked desktop?”) to a design and interface that looks like a bad photocopy of Twitter, this may have won the day but it’s certainly going to lose the war.

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  • The reason Yammer was considered brilliant was that it had a “cunning revenue model”. Let me see if I’ve got this right. You use Yammer rather than Twitter to restrict the Followers to your colleagues. So you can discuss company secrets really securely. (That, by the way, was a joke!) You use your corporate email ID (Gmail, Yahoo etc not allowed). All that is free, so massive viral adoption. Then companies want to claim/control the conversation. So they pay for all users on Yammer with a corporate email ID.

    Yep that is cunning all right. Other words come to mind as well.

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