Facebook Demographic Statistics

A great tool for on-demand Facebook demographics.

tags: facebook

  • Some interesting stats about the growth and shifting demographic of Facebook. How long before the user age curve causes the under 21 crowd to start dropping off and moving?

    tags: facebook, social networking

    • If there’s any doubt that Facebook is rapidly becoming the next big thing in social networks, you only need look at their recent statistics. According to new reports, in recent weeks Facebook is growing at a rate of 600,000 users each day, up from 300,000 to 400,000 users per day earlier this quarter. The company is also reporting that, as of today, they have reached 140 million active users.
    • More than half of Facebook users are outside of college
    • The fastest growing demographic is those 25 years old and older
    • Also worth noting is the data on mobile users released last month which revealed that the company has 15 million active mobile users using their site, having grown from only 5 million at the beginning of the year.
  • tags: social networking, marketing, education

    • 6. 272 million manage a profile on a social network. How many of these 272 million are your current students, parents, faculty or alumni? 15%, 20 or 25%? The strategy many schools continue to use which relies heavily on printed materials, costly mailings and flat, one-way communication is not going to work on these 272 million. The percentage of members in your school community using social networks like FaceBook and LinkedIn is going to continue to increase exponentially. Taking steps to formulate a solid communication strategy around these tools is going to be critical to your schools advancement goals.
      • This stat, while interesting, belies the greater issue for educators. There is no question that adoption rates are high but what are we sharing and discussing with students when it comes to these profiles and the information that can be derived not only by people by by corporations. – post by artgelwicks
  • Some plain thoughts about marketing on social networking systems.

    tags: social networking, marketing

    • Too many social media evangelists want to portray tools like twitter and Facebook as some sort of new Utopian Society where rules and pure uses are established and must not be challenged. Look, I know that there are certainly “generally accepted” rules of behavior, but the same rules exist in every corner of human interaction.

      Don’t be rude, don’t be boring, give to get.

      • Ah, you have to love a basic summary. The last sentence is one to live by. – post by artgelwicks
    • explore, participate, converse authentically
      • Again…an excellent thought…skip the rest of the sentence and you’re in good shape. – post by artgelwicks
  • Making money at social networking – critical to understand what they are doing so we can guide effective use and existence within the networks.

    tags: no_tag

    • “Through October 2008, 6% of the campaign’s $8 million in online ad spending went to Facebook—over $450,000, by some calculations. Factoring out Google, which garnered $3.5 million in Obama campaign ad spending, Facebook netted 10% of the online dollars.”
  • The debate rages on…to email or not to email.

    tags: no_tag

    • More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails, according to an October 2008 survey by eROI.
    • Although texting was named as the favorite way to communicate by the largest percentage of respondents, e-mail was second, cited by 26% of students.
    • Preferred Communication Methods of US High School and College Students, October 2008 (% of respondents)
    • Daily Online Activities of US College Student Internet Users, 2007 & 2008 (% of respondents)
  • Not buying the concept…but the shift in a person’s “online center” is always worth watching.

    tags: no_tag

    • “I was shocked by the incredulous look on her face and even more shocked at her response that she didn’t use e-mail that much since it was too formal, she would rather use instant messenger on her phone or post comments based on people’s activities in social networks.” It turns out that Generation Z finds e-mail antiquated and passé, so they simply ignore it.
    • the messaging is much easier to manage within social media versus e-mail because it acts like a real conversation among friends.
    • “As a sales person I see social networks like LinkedIn and Facebook as an invaluable tool,” said Allison Bahm of ResponseMine Interactive Agency. “It doesn’t necessarily shorten the sales cycle, but what it does is keep the information flow more open and also allows for a much deeper relationship than e-mail. I’ve started relationships and signed contracts exclusively within social networks. It is revolutionary for sales, it’s much easier than telephone calls and e-mails.”
    • Just as people use Google as a verb — Google it — they’re starting to use phrases like “Facebook Me.” People are no longer exchanging e-mails; they’re exchanging social media information.
  • Haven’t read this yet, but the title looks like a good pre-2009 thought starter.

    tags: no_tag

  • I may have a new smartphone…but I still love a good notebook.

    tags: notebookism

  • tags: evernote

  • tags: powerpoint

    Posted from Diigo. The rest of my favorite links are here.

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