Jun 22 2009
Making the school move to Web 2.0
One of the greatest things I love about our school is the willingness they have to at least give new technologies and concepts a shot. We are in the process of going through a web site redesign (something I originally fought hard against but now think I have a way to make it work all the way around) and as such it has given me the chance to review how we are managing communicating with the school population about news and events.
One of the core changes for us this year is the acceptance and adoption of Web 2.0 technologies such as Facebook as part of our communications path to our parents, staff, and the community at large. Where so many schools are fighting against systems like Facebook, we are being proactive and demonstrating how it can be used in a positive manner in the education space.
Over the coming two months we will be pushing more and more towards our “news publishing” model so I will continue to post updates on our decision points and issues in the hopes that other schools can benefit from the process we go through and the end result we achieve.
I love that the school is willing to give it a shot. I really think this is the direction everyone is going. The ACU Career Center was recently listed on the Top 50 College Career Centers Using Twitter. Gave me some confirmation that my ideas to get our name out there may be working. We also did simple things like adding the Facebook, Twitter, and LinkedIn logos to the marquee on our school website. We are trying to make it worth it and show our followers, students and alumni that we care and are doing our best to stay informed. Good luck with all of the changes!